RiverTown in St. Johns County will have New Developer at the Helm.

Posted by Donny Mak on Friday, October 24th, 2014 at 1:00am.

Rivertown will have a marketing reboot in 2016.
The former developer of Durbin Crossing will be in charge of planning, development and marketing for Rivertown, the master planned community in St. Johns County. The new developer, Jason Sessions, is with Mattamy Homes, the Canadian developer that is also building their homes in Rivertown. They purchased the development from The St. Joe Company. 
Rivertown has taken a hit because some new home buyers think it's just too far flung to justify going five or six miles further into St. Johns County than Durbin Crossing. Especially if they work in Duval County. 
The hook for Rivertown, however, may be in its becoming less of a bedroom community and more of a destination. It has that Amelia-Island-like old Florida feel with the heavily wooded riverfront, and massive overhanging oaks. 
RiverTown’s signature has got to be Riverfront Park, with nearly one mile of St. Johns River frontage, and nearly 58 acres of natural areas and canopy trees, an event lawn, fishing pier, waterfront overlook areas and a restroom pavilion. There are walking and jogging trails along the riverfront and throughout the park. 
"It’s not simply going to be a master-planned community. It will be a town,” said Sessions. They're planning a complete reboot/relaunch/redesign in 2016.
 Mattamy, David Weekley and Dennis Homes are all building in Rivertown. 

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