By: Alan Aptheker
Real Estate industry researchers have made a discovery, perhaps not so startling, but a discovery nonetheless. An experiment was performed that illustrated the point that photos garner more attention than any other bits of information in a real estate listing. Forty-five potential real estate buyers looked at ten real estate listings, each with six photos of the property, inside and out. Ninety five percent of viewed the first photo – the exterior – for about 20 seconds.
After viewing the exterior 76 percent looked at the property description, but more than half, 41.5 percent, did not read the agent’s remarks, (you know the remarks that are ALL CAPS with lots of exclamation points!!! that proclaim things like “cozy cottage,” or
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